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"This book will let you see the little-known but effective trading tactics and methods of today's top market makers."--Technical Analysis of Stocks and Commodities

Active traders must get inside the head of the all-important market maker--"The Ax"--before they can begin to truly compete.

The Market Maker's Edge, written by longtime ax Josh Lukeman, is the first inside look at how axes think, what they look for, and, most important, how they can be beat.

• Sales Rank: #111069 in Books
• Published on: 2003-03-17
• Released on: 2003-02-24
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .85" w x 5.50" l, .88 pounds
• Binding: Paperback
• 224 pages

Features

• The Market Maker's Edge
• Time Entry and Exit Points for Minimum Risk
• Maximum Profit
• Day Trading

Review
"This book will let you see the little-known but effective trading tactics and methods of today's top market makers."--Technical Analysis of Stocks and Commodities

From the Back Cover

A Market Maker Reveals How He:

• Times Entry and Exit Points for Minimum Risk, Maximum Profit
• Combines Fundamental and Technical Analysis
• Controls His Environment Every Day, with Every Trade!

Hundreds of books, written from the buy-side viewpoint of the successful trader, promise day trading success. The Market Maker's Edge is the first book to turn the tables, working from the sell side to explain how the market maker routinely maintains the upper hand, seizing profits while controlling risk in today's volatile marketplace. Written by a Josh Lukeman--a Morgan Stanley Dean Witter market maker who has honed his skills for years--The Market Maker's Edge reveals:

• 4 signals for spotting--and profiting from--a developing trend
• Important risk control concepts every trader must know to protect against losses
• Advanced trading strategies based on recurring technical patterns

Today's top market makers operate in intensely competitive atmosphere, with millions of dollars at stake. The Market Maker's Edge is today's only trading book written from inside the market maker's domain. Use it to open the door, and shed light on the trading tactics used by Wall Street's most powerful market making institutions.

About the Author

Josh Lukeman is an active short-term trader at Morgan Stanley, where he also produces a daily technology sector bulletin for fellow traders.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Beautiful in It's Simplicity - hope he writes more
By Capitalist Tool
Having read many, many books on trading I feel like I have spent a great deal of money and received knowledge but not insight.

That has changed with this book. What Josh Lukeman offers is similar to other books, in that the tools and the economic reports and insights can be gotten elsewhere, but so different in the value of the insights that he offers. The book is a gem and although it comes across as simple in some respects, the explanation on candlesticks, market makers strategies, and more, is worth far more than the price I paid.

Buy this book, read it twice, follow the insights. It will make you money. A lot of money.

Only negative is that the charts are grainy and so hard to read. But even that can be overlooked to some extent in looking at the greater value here.

0 of 0 people found the following review helpful.
The book was fine except if I had been told that there was ...
By ConBon
The book was fine except if I had been told that there was underlining from another person I would have picked another copy.
Thank you.

2 of 2 people found the following review helpful.
THE VERY BEST AND MUST READ FOR NEW TRADERS
By X. Li
I have read this book twice so far, it helped my results more than any other book. This book covers all of Elder's 3 Ms (Mind, Money, and Method) and more with concrete and actionable details. It discussed almost every essential aspect of trading in simple, clear, concise manner. I consider this book the very best in its category (I would rank it higher than Elder's "Trading for a Living" and "Coming into my Trading Room".) My favorite sections are "5-step to position sizing" and "Entry and Exit".

This book is a must read to new traders, and it's a treasure worth many times of its cost.

See all 74 customer reviews...

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• Binding: Paperback

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• Sales Rank: #6943105 in Books
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With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You; 4 Rules of Word of Mouth Marketing; 5 Ts of Word of Mouth Marketing; 6 Big Ideas: Deep Stuff That Changes Marketing Forever. Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

• Sales Rank: #453888 in Books
• Published on: 2015-01-31
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .70" w x 5.90" l, .80 pounds
• Binding: Paperback
• 240 pages

Review
''I highly recommend this book because it is so practical, tactical, and hysterical.'' --Guy Kawasaki, author of Rules for Revolutionaries

''It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life.'' --Bob Garfield, co-host of NPR's On The Media

''No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.'' --Peter Fader, Professor, Wharton School of Business

''A quick, practical, and extremely useful guide to word of mouth marketing.'' --Emanuel Rosen, author of The Anatomy of Buzz

''This book is to Gladwell's The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book.'' --David Godes, Associate Professor, Harvard Business School

''Great book on WOM. Nicely written.'' --Jack Trout, author of Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing

''Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.'' --Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists

''Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.'' --Geoff Ramsey, CEO, eMarketer

''It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.'' --Brad Santeler, Kimberly-Clark

''A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers and make yourself more influential in your company.'' --Ed Keller and Jon Berry, authors of The Influentials

''It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book.'' --Bob Pearson, Dell

''Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking.'' --Greg Stielstra, author of PyroMarketing

''The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The Five Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises.'' -- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University

''There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.'' -- George Silverman, author of The Secrets of Word-of-Mouth Marketing

''Another must-read if you're at all interested in word of mouth marketing.'' --Mark Hughes, author of Buzzmarketing

''Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it.'' ----MaryLee Sachs, Chairman, U.S., Hill & Knowlton

''As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who see --You'll learn how to be that remarkable company people want to share with their friends.

''As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who sees that in a flat, information-flooded world, nothing but the right product -- a product fashioned around your customers' needs -- will cut it. Sernovitz has managed to achieve a pretty rare twofer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you're bored silly by all those marketing texts and I am too, but this one's worth your time.'' ----Jonah Bloom, Executive Editor, Advertising Age

From the Back Cover
"A quick, practical, and extremely useful guide to word of mouth marketing." - Emanuel Rosen, author of The Anatomy of Buzz

"This book is to Gladwell's The Tipping Point as Engineering is to Physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book." - David Godes, Associate Professor, Harvard Business School

"Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way." - Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists

"It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life." - Bob Garfield, Co-Host of NPR's On The Media

"A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company." - Ed Keller and Jon Berry, The Keller Fay Group, authors of The Influentials

"It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." - Brad Santeler, Director, Kimberly-Clark

"No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz." - Peter Fader, Professor, Wharton School of Business

"Andy's approach is practical, affordable and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking." - Greg Stielstra, author of PyroMarketing

"Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here." - Geoff Ramsey, CEO, eMarketer

"The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The 5Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises." - Don E. Schultz, Professor Emeritus-in-Service, Northwestern University

About the Author
Andy Sernovitz teaches word of mouth marketing.  He's the leader of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. He's passionate about marketing ethics and travels the country teaching companies how to be nicer to people. He runs SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. You can read his fantastic blog "Damn, I Wish I'd Thought of That!" at  damniwish.com.

Most helpful customer reviews

149 of 154 people found the following review helpful.
Word of Mouth Marketing - An Essential Read!
By Dana
I recently finished Andy Sernovitz's new book, "Word of Mouth Marketing: How Smart Companies Get People Talking". Actually, I finished it a while ago, but haven't had time to do a full blog review.

The book is a quick read - 4hrs total, give or take, and it's packed full not only of WOM theory and a bit of history, but also with some concrete ideas from real WOM marketers and a checklist or two to boot. I love checklists!

The really "shocking" thing about this book, is that it's not one of those "wow, wouldn't it be cool if our company could do that" like "Blue Ocean Strategy, but rather, a book about WHAT EVERY BUSINESS SHOULD ALREADY BE DOING WITH THEIR MARKETING. Seriously, let's look, at what the book tells me to do.

You need the Five Ts. Talkers, Topics, Tools, Taking Part and Tracking.

* Talkers: Find people who will talk about you

* Topics: Give people a reason to talk

* Tools: Help the message spread faster and farther

* Taking Part: Join the conversation

* Tracking: Measure and understand what people are saying

Andy has another tidbit that worth the price of the book (or a visit to his site). The Word of Mouth Marketing Manifesto:

1. Happy customers are your best advertising. Make people happy.

2. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.

3. Ethics and good service come first.

4. UR the UE: You are the user experience (not what your ads say you are).

5. Negative word of mouth is an opportunity. Listen and learn.

6. People are already talking. Your only option is to join the conversation.

7. Be interesting or be invisible.

8. If it's not worth talking about, it's not worth doing.

9. Make the story of your company a good one.

10. It is more fun to work at a company that people want to talk about.

11. Use the power of word of mouth to make business treat people better.

12. Honest marketing makes more money.

23 of 25 people found the following review helpful.
A brainstorming guide to becoming remarkable
By Lindy Dreyer
This book is exactly what it promises to be...a fun, practical, hands-on guide to the art of word of mouth (WOM) marketing. This book is about getting back to the basics and fueling your desire to build a remarkable organization. The quick summary of what's in the book...

* 3 Reasons People Talk About You
* 4 Rules of Word of Mouth Marketing
* 5 Ts of Word of Mouth Marketing
* 6 Big Ideas: Deep Stuff That Changes Marketing Forever

The first 59 pages of the book give a thorough, yet concise, overview of the concepts of WOM marketing. For me, the really juicy stuff began on page 61--the HOW-TO section. (That's the pragmatist in me.) Page after page, I found myself writing down ideas, usually a spin-off of something Andy's seen or done...which is a considerable amount. Going back through my notes, many of these ideas are things we can do right away along with things we should have always been doing, but somehow got off track. This book is like a brainstorming guide...it helps you focus on the WOM concepts that matter most.

Word of warning...if you're looking for detailed, data-driven analysis of WOM, this is not your book. Most of the negative reviews on Amazon criticized the book for being too "obvious" or "simple." I'd argue that it's the simple and obvious ideas that make this book so powerful, not just for marketing and PR professionals, but for anyone in your organization who interacts with your customers and prospects.

BONUS: One of the 5 Ts of Word of Mouth is TOPIC. People often latch onto the most unexpected topics and we need to have the courage to run with it. Andy uses the example of RedEnvelope. Their unexpected topic? Beautiful gift packaging. I've personally ordered from RedEnvelope...it was a gift for my mom. The first thing I heard from her after she received the gift? "The package was just beautiful! It came in this great red box with a giant bow!" She told all her friends about her "gift in the big red box." Not only did I look like the world's greatest daughter, but RedEnvelope likely got a few new customers.

What's your big red box?

66 of 80 people found the following review helpful.
basic concepts presented as something fresh and radical
By Ala "Prompter"
I've just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on three pages and still those pages would not be worth reading! Rules such as: make your message interesting or make it short or make it easy to remember are obvious for all those who are capable to think logically. Others (e.g. Chinese banquet example) are simply ridiculous!
I expected to learn a lot from this book. I learned nothing new. Plus, the book appear to contradict all the rules he lists: it could definitely be shorter and more interesting!

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In Kemet 101 Dr. Kyles brings to life one of the most misunderstood cultures in human history with a wide range of images and methodologies. Kemet 101 dispels several myths, including the myth of an Asiatic origin of Nile Valley civilizations. Kemet 101 should be read by all with an interest in Ancient Egyptian History or African History in general. It is an excellent resource for beginners, teachers, and those already familiar with the subject. Topics addressed include: The Ethiopian and Sudanic origins of the divine kingship concept and the Ausarian (Osirian) Resurrection; The moral and spiritual beliefs of ancient Egypt; Ancient Egyptian writing systems, including the Medtu Neter (aka hieroglyphs); the plight of political figures such as Seqenenre Tao, Queen Aahotep, Hatshepsut, and the Nubians of the 25th Dynasty; and the stolen legacy of Ancient Egypt.

• Sales Rank: #739016 in Books
• Published on: 2013-08-03
• Original language: English
• Dimensions: 9.00" h x .24" w x 6.00" l,
• Binding: Paperback
• 104 pages

About the Author
Perry Khepera Kyles, Ph.D is a specialist on African Diaspora History and Culture. Through his tours, publications, and lectures he has been able to introduce many people to Africa’s most glorious civilizations the wisdom that inspired them.

Most helpful customer reviews

13 of 14 people found the following review helpful.
excellent
By Rathael G. Fambro
the succinct analysis of African Kemet, I've encountered. Gives great research, and exposes a lot of misconceptions, lies, ignorance, surrounding Ancient Kemet, and other Ancient African locations. A must read for those who want a concise, but well researched document, on Kemet.

6 of 8 people found the following review helpful.
Good topic, confusing writing
By Sienna S'Zell
Although the topic is certainly in the forefront of Egyptian prehistory right now, this book was difficult to read in part because of faulty proofreading. Even the cover subtitle needed to be set differently, to join the ranks of well-put together books. A slim book with large type, the text is confusing -- jumps from one topic to another, from south to north, from era to era with no clear transitions.

I also found the b&w photos fuzzy and not fitting well with the text they are shown within. Also, a good suggestion to the author for the next book, maybe: gather photos together, and have the text end at a conclusion, instead of leaving the reader to turn page after page of photos to read the end of the sentence.

I gave it one star for effort. We need this information today. However, I found Stephen S. Mehler's "The Land of Osiris" easier to read and understand,

7 of 10 people found the following review helpful.
A great book of a Stolen Legacy!!!
By URob
Europeans have stolen heritage and history for centuries...it is time to bring our history back.

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• Sales Rank: #8970399 in Books
• Published on: 1969
• Number of items: 2
• Binding: Hardcover
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• Sales Rank: #2649526 in Books
• Brand: Brand: Warner Brothers Publications
• Published on: 2000-07
• Original language: English
• Number of items: 1
• Dimensions: .35" h x 9.03" w x 12.01" l, .90 pounds
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By dhbailey
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